Online BusinessDish TV partners Indiatimes for mobile VAS
DTH major Dish TV today said it has partnered Indiatimes.com to offer mobile value added services (VAS) called "Mobile Active" to its customers.
- DTH operators ask govt to rationalise taxes - Rural, small town India has 70% DTH users - Value warrior - Dish TV gains on fund raising plans - Dish TV to raise $200 mn via securities issue - NEWSALERT: Dish TV Q1 net loss at Rs 69.2 cr
Through "Mobile Active", viewers can preview mobile content like ringtones, wallpapers, text alerts and contests on their TV and download it onto their mobile handsets, Dish TV said in a statement.
"Through our latest offering Mobile Active, our main focus is on empowering our young customers and giving them an easy user interface to download mobile VAS products. We have joined hands with Indiatimes.Com to bring "Mobile Active" to our 5.7 million subscribers," Dish TV Chief Operating Officer Salil Kapoor said.